SEALINE INTERNATIONAL
Background
Sealine International is the fourth largest manufacturer of luxury motor boats in the UK, with distribution to over 40 countries.
Innovators in their field, the company has deliberately moved towards creating a unique design DNA across its three model ranges from 29 – 60 feet. Space, light and comfort are at the centre of the distinctive new design direction. In support of this the company has recently undertaken a complete re-branding exercise to underpin and strengthen its position in the market.
We have worked with Sealine for over 14 years and have been instrumental in developing the communications positioning for the brand.
Our role
To support the new branding strategy and the launch of the company’s latest models, we developed a number of communications platforms. These included an international dealer conference, an international trade and consumer media relations campaign, a major press event to demonstrate the new models and a UK boat show launch event. (Click for video)
What else do we do?
We provide advice and manage announcements on issues affecting the factory and its dealerships. The Sealine brand has a distinctive positioning platform and we handle the media communications for all the major international consumer and trade magazines, on-line and off-line, plus broadcast coverage. Continuous coverage has proved to be an essential tool in the growth of the business and has assisted Sealine in winning several awards.
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